Rigid demand, related to elastic demand, refers to the demand in the relationship between supply and demand of products less affected by price. These products include daily necessities, household durables and so on. It can also be understood as products and necessities that are common in people's daily life. As for the rigid demand for housing, it is actually a kind of investment method for the people to maintain and increase the value of the industry. For China, there is no better way to invest, this is the only choice for the majority of the people.
Demand refers to consumers' demand for products under certain price conditions. For developers, "rigid demand" can be used on different occasions. Developers are pushing for rigid demand, on the one hand to justify rising house prices, and on the other hand to use strong voice to fool ordinary buyers. In fact, what developers call rigid demand, that is, the relationship between supply and demand in the market economic environment, in the market economic environment, when the demand for products exceeds supply, product prices will rise. Rigid demand is rising or demand buying.